Technical Skills and Tools
- Web Development and Programming: Linux, Apache, PHP, JavaScript, HTML, CSS/SASS, jQuery, Bootstrap, HubL
- Content and Data Management: WordPress, HubSpot, Magento, Concrete, MySQL, Access
- Design and Creative Tools: Photoshop, Figma, Illustrator, InDesign
- Analytics and Productivity: Google Analytics, Google Cloud/Marketing/Workspace, Microsoft 365
Experience
Developer: ABI Attachments | Mishawaka, IN (2019 to Present)
- Led search engine optimization efforts and managed CMS and CRM platforms for optimal performance and user engagement.
- Oversaw user interface management for the main website and three interactive subsidiary sites, showcasing hundreds of products for a tractor aftermarket manufacturer.
- Digitized, refined, designed, and uploaded visual content; consistently updated and enhanced each site to meet Marketing, Sales, and Customer Support objectives.
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Highlights:
- Rebuilt hard-coded sites to streamline over 700 pages of content, utilizing full-stack development to create dynamic, database-driven websites.
- Integrated SaaS solutions to enhance inter-departmental functionality.
- Introduced WordPress and HubSpot CMS, developing a user-friendly administrative interface.
Developer: Pathfinders Advertising | Mishawaka, IN (2014 to 2019)
- Consulted with national and international clients, managing full-stack web design and development projects and enhancing existing digital assets.
- Ensured content accuracy and developed code for both microsites and primary websites.
- Collaborated with clients and internal technical and marketing teams to achieve objectives for site content, integration, capacity, and performance.
- Developed and implemented plans for updates, database connections, and platform integrations.
- Collaborated closely with Social Media and Data Analysis teams and the Project Manager, following Agile project management principles.
Lead E-Commerce Developer: StrataShops, LLC | Elkhart, IN (2011 to 2014)
- Managed performance, capacity, search engine optimization, and content for multiple front-facing e-commerce websites, ensuring a positive user experience.
- Reviewed product data from various international manufacturers; designed, built, and populated sites, including photo and graphic post-production processing and copywriting.
- Developed and maintained user interface functions and trained sales representatives in their use.
Senior Web Designer: Tire Rack | South Bend, IN (2006 to 2011)
- Designed digital display advertising assets focused on UI/UX, incorporating some back-end components and user interface elements.
- Contributed to the development team by analyzing data and writing code.
Web Designer: Flags International | Osceola, IN (2003 to 2006)
- Transformed the website into a dynamic, database-driven platform and later upgraded it to support e-commerce functionality.
- Constructed the digital framework, processed photos and graphics, and populated the site with content.
Education
Central Michigan University: Mt. Pleasant, MI | Bachelor of Graphic Design, with Honors, 2003
Lansing Community College: Lansing, MI | Associate of General Studies, Magna Cum Laude, 2001
- Animation, Digital Imaging, and Graphic Design