Jake Wozniak

Web Development and Operations

  • Web Development, Design, and Maintenance
  • Search Engine Optimization (SEO)
  • Site Integrity, Capacity, and Performance Maintenance
  • Team Leadership and Collaboration
  • Application Testing and Data Analysis
  • Graphic Design, Photo Editing, and Illustration
  • Marketing Automation and Sales Enablement
  • Database Management
  • E-commerce Architecture and Interface Design
  • Project Management and Problem Solving

Technical Skills and Tools

  • Web Development and Programming: Linux, Apache, PHP, JavaScript, HTML, CSS/SASS, jQuery, Bootstrap, HubL
  • Content and Data Management: WordPress, HubSpot, Magento, Concrete, MySQL, Access
  • Design and Creative Tools: Photoshop, Figma, Illustrator, InDesign
  • Analytics and Productivity: Google Analytics, Google Cloud/Marketing/Workspace, Microsoft 365

Experience

Developer: ABI Attachments | Mishawaka, IN (2019 to Present)

  • Led search engine optimization efforts and managed CMS and CRM platforms for optimal performance and user engagement.
  • Oversaw user interface management for the main website and three interactive subsidiary sites, showcasing hundreds of products for a tractor aftermarket manufacturer.
  • Digitized, refined, designed, and uploaded visual content; consistently updated and enhanced each site to meet Marketing, Sales, and Customer Support objectives.
  • Highlights:
    • Rebuilt hard-coded sites to streamline over 700 pages of content, utilizing full-stack development to create dynamic, database-driven websites.
    • Integrated SaaS solutions to enhance inter-departmental functionality.
    • Introduced WordPress and HubSpot CMS, developing a user-friendly administrative interface.

Developer: Pathfinders Advertising | Mishawaka, IN (2014 to 2019)

  • Consulted with national and international clients, managing full-stack web design and development projects and enhancing existing digital assets.
  • Ensured content accuracy and developed code for both microsites and primary websites.
  • Collaborated with clients and internal technical and marketing teams to achieve objectives for site content, integration, capacity, and performance.
  • Developed and implemented plans for updates, database connections, and platform integrations.
  • Collaborated closely with Social Media and Data Analysis teams and the Project Manager, following Agile project management principles.

Lead E-Commerce Developer: StrataShops, LLC | Elkhart, IN (2011 to 2014)

  • Managed performance, capacity, search engine optimization, and content for multiple front-facing e-commerce websites, ensuring a positive user experience.
  • Reviewed product data from various international manufacturers; designed, built, and populated sites, including photo and graphic post-production processing and copywriting.
  • Developed and maintained user interface functions and trained sales representatives in their use.

Senior Web Designer: Tire Rack | South Bend, IN (2006 to 2011)

  • Designed digital display advertising assets focused on UI/UX, incorporating some back-end components and user interface elements.
  • Contributed to the development team by analyzing data and writing code.

Web Designer: Flags International | Osceola, IN (2003 to 2006)

  • Transformed the website into a dynamic, database-driven platform and later upgraded it to support e-commerce functionality.
  • Constructed the digital framework, processed photos and graphics, and populated the site with content.

Education

Central Michigan University: Mt. Pleasant, MI | Bachelor of Graphic Design, with Honors, 2003

  • Minor in Advertising

Lansing Community College: Lansing, MI | Associate of General Studies, Magna Cum Laude, 2001

  • Animation, Digital Imaging, and Graphic Design